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search lifecycle marketing (SLM)

May 26, 2010

Traditional Marketing vs. Internet Marketing

Is your current website incapable of fulfilling all your online marketing objectives?
Many Internet Marketers are mainly focusing on Pre-Click campaign, trying to get more traffic out of your paid campaign and have neglected the importance of Post-Click. Post-Click refers to how you engage with respondents after they click on your ads and this is what we called the "Landing Page".

Once your visitor click on a paid advertisement, the landing page is the first page he will see. If the landing page is not optimized, for example;

	Absent of Call-To-Action phases.
	Contain irrelevant information.
	Inappropriate Design.

This campaign will have a low conversion rate and hence, the campaign will have a low ROI. This means, although you have high traffic to your website, it does not means you will have high ROI. But if your landing page is optimzed, the result will be tremendous.

Search Lifecycle Management is a effective approach, which reducing your marketing budget and increase your ROI.

Pre-Click Campaign
	Internet Marketing Strategy and Campaign Planning
	In-depth Keyword Research
	Creative Ad Copywriting
	Ongoing Pay Per Click (PPC) Campaign Management
	Pay Per Click (PPC) Quality Service Evaluation

Post-Click Campaign
	Website Analysis
	Landing Page Selection
	Landing Page Creation (create new micro-sites)

Web Analytics
	Adding of Web Analytics code snippet
	Setting Up Web Analytics campaign
	Monitor Result
	Analyze Report and Identity Problem
	Implement Solution

web marketing search lifecycle marketing (SLM)

web marketing
search lifecycle marketing (SLM)